ICMA - Extraordinary paper

The new desires of the consumer are based on emotion, pleasure and seduction.
Today we no longer sell a product for its intrinsic qualities or functional merits; we sell a look, a story, a flavour, a colour... we sell a sensation more than a reason.
This is why ICMA has been undertaking for more than 70 years to excite through very high quality products fruit of experience, passion and care.

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